Hashtag Campaign, Clever Ploy

In an attempt to reconnect with his young supporters and voters, Obama spoke to college students at the University of North Carolina at Chapel Hill last Tuesday and employed a very sly and clever trick to get them interested in what he had to say.

Obama had the crowd repeat after him “Don’t double my rate.”

In order to get young adults more involved, he evoked concern over a recent hike in interest on student loans.

The Twitter hashtag #dontdoublemyrates was one of the most trending on the website the day of its mention.

Barack Obama

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